Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.

It’s that time of year when eating chocolate in large quantities is less greedy and more festive. Chocolatiers are as usual promoting...

Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...

The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store. The...