top of page
All Posts


itdev9
Dec 12, 20171 min read
Reacting to Retailer demands
Is the Belgium retail landscape bursting? Delhaize is pushing lower prices and Colruyt is forcing lower prices. The tension has gone so...
133
0


itdev9
Nov 28, 20172 min read
Market share gains of hard discounters Lidl and Aldi
The recent decision by Aldi to reduce waste and give the shopper 50% off expiring food is certain to increase footfall to the store. The...
172
0


itdev9
Nov 23, 20171 min read
The Christmas competition: which brands will win?
Aldi’s UK Marketing Director, Adam Zavalis tells us that shoppers are looking for a ‘special Christmas that doesn’t break the bank’. ...
92
0


itdev9
Oct 31, 20172 min read
Halloween horror!
Dove will see a record Halloween with this promotion! With their entire 500ml range at Morrison's on sale for £2 they are guaranteed to...
69
0


itdev9
Oct 31, 20172 min read
More Halloween Horror!
This roll back promotion is certain to please nobody, except a handful of shoppers who were planning to buy the product anyway....
61
0


itdev9
Oct 31, 20172 min read
Even More Halloween Horror!
-40% across all PepsiCo's 1,5L PET soft drinks brands This promotion for sure will sell “like hell”. Still, we believe it’s a true...
31
0


itdev9
Mar 15, 20172 min read
UK Food inflation leads to less (multibuy) promotions
Recent research shows that UK grocers are running substantially less multibuy promotions than they used to do a year ago. Three of the...
113
0
itdev9
Feb 11, 20161 min read
December basket value generates 5% less revenue than a year ago
Fierce competition between multiple grocery retailers and discounters drives down pound value for the same basic 35-product basket vs....
66
0
itdev9
Oct 1, 20152 min read
Shopping basket £5 cheaper than a year ago
Recent figures released for the UK grocery market show that the value of the average basket is £5 lower than it was a year ago. Clearly,...
50
0
bottom of page