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This week we begin with the intensifying UK supermarket price war, where Sainsbury’s and Tesco face strategic pressure from Asda’s bold...

A recent field study, detailed in the Harvard Business School working paper "The Cybernetic Teammate", provides compelling evidence for...

This week, we examine one of the most quietly significant decisions in European retail: Aldi’s strategic retreat from its non-food...

This week, we examine the shifting sands of inflationary pressures, trade disputes, and how global FMCG giants are seizing strategic...

This week, we’re diving deep into the latest turmoil in UK grocery retail, as billions are wiped off the value of leading supermarkets...

Unilever is shifting its marketing strategy by increasing its investment in social media and accelerating the disposal of smaller food...

This week, we have three major stories making waves in the FMCG and retail industries. We’ll discuss Lindt’s strategic move to circumvent...

This week in FMCG Weekly, we cover three newsworthy developments in the FMCG world: Unilever's unexpected CEO change, why promotions are...

This week, we explore two major shifts in the FMCG landscape. First, we examine how retailers in New York are adapting to new realities,...

In Q4, the industry showed modest revenue increases while sales volumes, especially organic growth, have slowed. Price adjustments were...

Welcome to FMCG Weekly , brought to you by accuris.com , the leading independent consultancy specializing in revenue growth management....

In this week’s episode of FMCG Weekly , we kick off 2025 with a deep dive into the latest developments in the fast-moving consumer goods...

Disclaimer: This post is just for fun! In reality, you should definitely aim to reduce cannibalisation, not increase it. Please enjoy...

When it comes to analysing market data, Accuris understands the challenge well. Traditional methods of interpreting data from sources...

Listen to the podcast: Price optimisation in the consumer goods industry is a powerful tool, allowing brands to respond to competitive...

Winning Back Market Share in 2025: Promotional Strategies for a Changing Landscape Source:  Excerpts from "Five Promotion Strategies To...

Promotion plans have become patchwork with modifications year after year. Zero based planning brings back a focus on the main objectives.

The ability to optimise pricing, promotions, and product offerings has become a critical differentiator for consumer gods companies....

What many in the industry have been warning for seems to have become reality for some brands: increasing prices beyond a point at which...

How to reduce the cannibalistic effects of promotions? In the sector of fast-moving consumer goods, promotions are a pivotal component...