Why accuris?
Most FMCG companies today have strong internal capabilities. But even the best organisations struggle to extract the full value from their data when it comes to the complex drivers of sales performance.
With Accuris, you supercharge your teams by solving the hard problems they were never set up to do on their own.
Price Elasticity Modelling
Understand how shoppers in different channels respond to price changes, based on scan data modelling and conjoint analysis.
Source of Business® Decomposition
See how much incremental revenue came from true category expansion, competitive switching vs. cannibalisation, stockpiling, retail switching.
Benchmarking
Benchmark your pricing and promo strategies against peers to identify gaps, opportunities, and best-in-class performance.
Cannibalistic effects
Measure how much sales came from shifting volume within your own portfolio.
Upgrading or downgrading?
Identify whether your actions caused shoppers to trade up to more premium options — or down to lower-priced alternatives.
Scenario modelling
Model different plans and strategies under various assumptions (volume, margin, risk) to choose the best-performing one.
Recent posts (see all posts)
From Information to Transformation
70% of revenue managers overlook the difference between Category Growth and Brand Switching, missing opportunities to optimise both category expansion and competitive gains effectively.
70%
of revenue managers
Over half of suppliers fail to track shopper downgrading, risking profitability by not addressing shifts to cheaper offers during promotions.
Shopper Downgrading Goes Unmeasured
Companies often forgo 3%-4% of potential value growth by failing to address negative switching and downgrading, while missing opportunities to optimise plans for category growth and shopper upgrading.
Untapped Value Growth
Unparalleled Expertise in Pricing, Promotion and Revenue Optimisation
About Us
At Accuris, we help consumer goods companies with analytics and strategy advise to generate above-market revenue growth.
With over 25 years of experience and a proven track record with Europe’s leading consumer brands, we create innovative revenue growth solutions for you to outcompete your peers. Our proprietary tools and expert teams provide solutions tailored to the complexities of the retail market, from pricing optimisation to sustainable growth strategies. At Accuris, we help you staying ahead of competitors, with innovative, idiosyncratic strategies for your brands and categories.
$2B of Efficiency Improvements
25+
Years of experience
Founded in 1998
80%
of Europe's top 20 FMCG manufacturers have already partnered with Accuris
$2B
We have delivered efficiency improvements for our clients in the order of $2Billion over the last 25 years improvements